We run company blogs from strategy to publishing. SEO, AI search visibility and a free 30-day content plan.https://lumizone.pl/enhttps://lumizone.pl/blog/how-to-check-who-chatgpt-recommends/https://lumizone.pl/blog/how-to-check-who-chatgpt-recommends/You can audit your AI visibility by hand in an hour, with no paid tools. Here are the five prompt types, the four engines to test, and the spreadsheet that turns the result into a content plan.Thu, 16 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/company-blog-that-sells/https://lumizone.pl/blog/company-blog-that-sells/Most company blogs publish and hope. Here is the difference between a blog that fills space and one that brings in customers.Wed, 15 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/does-a-company-blog-make-sense-with-ai/https://lumizone.pl/blog/does-a-company-blog-make-sense-with-ai/If ChatGPT answers every question, who needs a company blog? We flip the question: AI is exactly what makes a well-run blog matter more than ever. Here is why.Tue, 14 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/how-much-company-blog-costs/https://lumizone.pl/blog/how-much-company-blog-costs/We break down the real cost of running a company blog across three models: DIY, freelancer, and agency. With the hidden line items nobody mentions, and simple math for when the investment pays off.Tue, 14 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/how-to-get-cited-by-chatgpt/https://lumizone.pl/blog/how-to-get-cited-by-chatgpt/A practical AEO guide. We show what answer engines look for and how to build an article that ChatGPT and Perplexity point to as a source. Step by step, no theory.Tue, 14 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/case-study-b2b-blog-seo-aeo/https://lumizone.pl/blog/case-study-b2b-blog-seo-aeo/A model 6-month walkthrough of running a company blog: from zero content to sales inquiries from Google and citations in AI. Based on a software company in logistics, month by month.Mon, 13 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/seo-vs-aeo-what-is-the-difference/https://lumizone.pl/blog/seo-vs-aeo-what-is-the-difference/Google is no longer the only place clients look for answers. More and more of them ask ChatGPT or Perplexity instead. Here is what that changes for a company blog and how AEO differs from classic SEO.Mon, 13 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/how-to-build-a-monthly-content-plan/https://lumizone.pl/blog/how-to-build-a-monthly-content-plan/Most content plans are a list of keywords exported from an SEO tool. That's why they fail. Here is the framework we use to plan client blogs: from sales questions, through intent, to structure built for Google and AI.Sun, 12 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/why-company-blogs-die/https://lumizone.pl/blog/why-company-blogs-die/Almost every company has lived the same script: enthusiasm, three articles, silence. It is not a motivation problem, it is a process design problem. Here is the mechanism taken apart, and what actually works.Sat, 11 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/agency-or-writing-in-chatgpt/https://lumizone.pl/blog/agency-or-writing-in-chatgpt/If ChatGPT writes articles for free, why pay an agency? We break down both approaches by cost, quality, and real impact on sales. No cheap marketing, just an honest tally.Fri, 10 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/what-is-aeo/https://lumizone.pl/blog/what-is-aeo/AEO gets your company cited by ChatGPT and Perplexity. Here is what it is, how it differs from SEO and how to write for it.Fri, 10 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/how-to-measure-company-blog-roi/https://lumizone.pl/blog/how-to-measure-company-blog-roi/Blog traffic is a vanity metric. We show how to calculate the return on content based on inquiries and client value, and how to attribute sales to specific articles.Thu, 09 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/content-marketing-for-saas/https://lumizone.pl/blog/content-marketing-for-saas/Paid campaigns for SaaS get pricier every quarter. We show how to build a blog lead channel that educates the market and brings inquiries long after publishing, with no constant top-ups.Wed, 08 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/blog-for-a-law-firm/https://lumizone.pl/blog/blog-for-a-law-firm/A law firm can win clients from content if it does so within professional ethics rules. We show how to build authority and local visibility without advertising in the classic sense.Tue, 07 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/blog-for-niche-ecommerce/https://lumizone.pl/blog/blog-for-niche-ecommerce/A store with specialized products can win phrases the big marketplaces don't fight for. We show how to build content that leads straight to the cart, not just to the stats.Mon, 06 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/what-is-topical-authority/https://lumizone.pl/blog/what-is-topical-authority/Google and AI judge whether your domain knows its field. We explain what topical authority is, how content clusters build it, and why focus beats scatter.Sun, 05 Jul 2026 00:00:00 GMThttps://lumizone.pl/blog/how-to-get-into-ai-overviews/https://lumizone.pl/blog/how-to-get-into-ai-overviews/AI Overviews and featured snippets are the best real estate in Google's results. We show concrete writing techniques that raise the odds your content lands at the top of the answer.Sat, 04 Jul 2026 00:00:00 GMT