Lumi Zone
Menu

Blog

Content StrategySEOAEOPublishing on Your SitePerformance Reports
THE BLOG

What we know about blogs that sell

Practical notes on SEO, AEO and running a company blog that actually brings in customers. The same thinking we put into our clients content, written down.

Illustration of auditing which brands AI recommends
6 min read

How to check who ChatGPT recommends in your industry

You can audit your AI visibility by hand in an hour, with no paid tools. Here are the five prompt types, the four engines to test, and the spreadsheet that turns the result into a content plan.

  • AEO
  • ChatGPT
  • Perplexity
  • Audit
Illustration of a blog post pulling in a customer
2 min read

How to run a company blog that actually sells

Most company blogs publish and hope. Here is the difference between a blog that fills space and one that brings in customers.

  • Content strategy
  • SEO
Illustration of a company blog feeding an AI answer
3 min read

Does a company blog still make sense in the age of AI? Yes, but not the old kind

If ChatGPT answers every question, who needs a company blog? We flip the question: AI is exactly what makes a well-run blog matter more than ever. Here is why.

  • AEO
  • AI
  • company blog
  • content marketing
Illustration of weighing the cost of running a company blog
4 min read

How much does a company blog cost in 2026? (agency, freelancer, in-house)

We break down the real cost of running a company blog across three models: DIY, freelancer, and agency. With the hidden line items nobody mentions, and simple math for when the investment pays off.

  • blog cost
  • content marketing
  • SEO
  • B2B
Illustration of an article being cited inside an AI chat answer
3 min read

How to get ChatGPT and Perplexity to cite your company (an AEO guide)

A practical AEO guide. We show what answer engines look for and how to build an article that ChatGPT and Perplexity point to as a source. Step by step, no theory.

  • AEO
  • ChatGPT
  • Perplexity
  • SEO
Illustration of a before-and-after growth story on a board
4 min read

Case study: how an SEO + AEO blog builds B2B sales (a 6-month walkthrough)

A model 6-month walkthrough of running a company blog: from zero content to sales inquiries from Google and citations in AI. Based on a software company in logistics, month by month.

  • case study
  • SEO
  • AEO
  • company blog
  • B2B
Illustration comparing a Google search panel and an AI answer
2 min read

SEO vs AEO: what's the difference and why your blog needs both

Google is no longer the only place clients look for answers. More and more of them ask ChatGPT or Perplexity instead. Here is what that changes for a company blog and how AEO differs from classic SEO.

  • SEO
  • AEO
  • company blog
  • content marketing
Illustration of mapping a month of blog topics on a roadmap
3 min read

How to build a monthly content plan that generates inquiries (not just traffic)

Most content plans are a list of keywords exported from an SEO tool. That's why they fail. Here is the framework we use to plan client blogs: from sales questions, through intent, to structure built for Google and AI.

  • content plan
  • content marketing
  • SEO
  • company blog
Illustration of an abandoned company blog in decline
2 min read

Why company blogs die after the third post (and how to break the cycle)

Almost every company has lived the same script: enthusiasm, three articles, silence. It is not a motivation problem, it is a process design problem. Here is the mechanism taken apart, and what actually works.

  • company blog
  • content marketing
  • content process
Illustration of choosing between AI writing and a content agency
3 min read

Content agency or writing in ChatGPT: what actually pays off?

If ChatGPT writes articles for free, why pay an agency? We break down both approaches by cost, quality, and real impact on sales. No cheap marketing, just an honest tally.

  • content agency
  • ChatGPT
  • content marketing
  • SEO
Illustration of an FAQ list feeding an AI answer
2 min read

What is AEO and why your company blog needs it

AEO gets your company cited by ChatGPT and Perplexity. Here is what it is, how it differs from SEO and how to write for it.

  • AEO
  • AI search
Illustration of measuring blog return on investment
3 min read

How to measure company blog ROI and stop staring at traffic

Blog traffic is a vanity metric. We show how to calculate the return on content based on inquiries and client value, and how to attribute sales to specific articles.

  • ROI
  • content marketing
  • analytics
  • B2B
Illustration of a SaaS content funnel turning readers into leads
3 min read

Content marketing for SaaS: a lead channel independent of ad budget

Paid campaigns for SaaS get pricier every quarter. We show how to build a blog lead channel that educates the market and brings inquiries long after publishing, with no constant top-ups.

  • SaaS
  • content marketing
  • B2B
  • leads
Illustration of a law firm building trust through content
3 min read

Blog for a law firm: winning clients from Google without breaking ethics rules

A law firm can win clients from content if it does so within professional ethics rules. We show how to build authority and local visibility without advertising in the classic sense.

  • law firm
  • content marketing
  • local SEO
  • B2B
Illustration of a niche online store blog leading to the cart
3 min read

Blog for niche e-commerce: how content sells products, not just traffic

A store with specialized products can win phrases the big marketplaces don't fight for. We show how to build content that leads straight to the cart, not just to the stats.

  • e-commerce
  • content marketing
  • SEO
  • niche
Illustration of a topic cluster building domain authority
3 min read

Topical authority: why 10 articles on one topic beat 50 random ones

Google and AI judge whether your domain knows its field. We explain what topical authority is, how content clusters build it, and why focus beats scatter.

  • topical authority
  • SEO
  • AEO
  • content strategy
Illustration of a featured answer at the top of search results
3 min read

How to write an article that lands in AI Overviews and Google featured snippets

AI Overviews and featured snippets are the best real estate in Google's results. We show concrete writing techniques that raise the odds your content lands at the top of the answer.

  • AI Overviews
  • featured snippets
  • SEO
  • AEO