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THE FORMATS
Six formats, one job each
A good blog is not a pile of random posts. Each of these formats works at a different stage of the path to a purchase, and your monthly plan mixes them to match where your customers actually are. Pick a format below to see how it works.
A person comparing prices or looking for the best tool for their case is days away from a purchase. If those searches return your competitors, you lose deals you never even see.
We map the phrases people in your niche type when they are ready to buy, then write articles that answer them honestly and point the reader to your offer: clear next steps, internal links to product pages, no filler on the way.
When this format makes sense
You get traffic but few inquiries out of it
Competitors rank for best X and X pricing phrases and you do not
You want the fastest possible return on content
Example topics
How much does a CRM rollout cost for a small company
Best invoicing tool for freelancers: an honest breakdown
X vs doing it in-house: what actually pays off
What you get
The shortest path from an article to a sales inquiry. We usually start plans here, because the effect shows up first.
Customer education
Expert guide
Most of your future customers are not ready to buy yet. They are still researching the problem, and the brand that teaches them best is the one they remember when the budget shows up.
We write complete, step-by-step guides based on interviews with your team and our own research, not a paraphrase of the current top 10 results. Each guide covers one topic well enough to earn links and citations.
When this format makes sense
Your product needs explaining before anyone buys it
You compete with bigger brands and need authority
You want content your sales team can send to prospects
Example topics
How to prepare your company for a GDPR audit, step by step
Choosing a warehouse system: the complete guide
Employee onboarding that works: templates and examples
What you get
Steady traffic from people entering the market, and Google starts treating your whole site as the expert on the subject.
Purchase decision
Comparison and ranking
Before buying, almost everyone compares. If the only comparisons out there were written by your competitors, guess who wins them.
We build fair comparisons and rankings with real criteria, tables and a clear recommendation for each use case. That structure is exactly what Google shows as a highlighted answer and what AI assistants quote.
When this format makes sense
Customers pick between you and 2-3 known alternatives
AI assistants already answer X or Y questions in your niche
You are the simpler or cheaper option and comparisons favor you
Example topics
X vs Y: which one fits an online store better
Top 7 tools in your category, compared feature by feature
Free vs paid: where the free plan actually ends
What you get
Presence at the exact moment of decision, in search results and in AI answers, which cite comparisons more than any other format.
Proof of results
Case study
Claims are cheap. A prospect wants to see that this exact problem has already been solved for a company like theirs, with numbers to back it up.
We interview you or your client, then tell the story the way buyers read it: the starting point, what was done and the measurable result. You get a sales asset and a search asset in one piece.
When this format makes sense
Sales calls keep running into prove that it works
You have happy clients but their stories are written down nowhere
You sell a high-ticket service and trust decides the deal
Example topics
How a client cut their quoting time by 40 percent
From 0 to 12 000 visits from Google in 6 months
How a client halved their cost of winning a customer after switching tools
What you get
Proof pages that close deals: your sales team sends them to prospects, and they rank for brand and industry searches on their own.
AI citations
FAQ built for AEO
A growing share of your customers ask ChatGPT or Perplexity instead of Google. Those assistants cite pages that answer questions directly, and most sites simply do not.
We collect the real questions your customers ask, write concise answers backed by sources and mark them up in the page code so Google and AI can read them easily. The format targets AI citations and the highlighted answers in Google at the same time.
When this format makes sense
Prospects mention asking ChatGPT before contacting you
Your support answers the same questions over and over
You want visibility beyond the classic Google results
Example questions
Is X required by law for small businesses
How long does implementing Y take
What does Z cost and what drives the price
What you get
Citations in AI answers, highlighted answers in Google and traffic from hundreds of specific, less common questions.
Quick wins from what you already have
Refreshing old posts
Posts that sat high in Google a year ago quietly slide down: data goes stale, competitors publish fresher pieces and Google notices. Deleting them wastes the authority they have already earned.
We audit what is already on your blog, pick the posts with the most potential and rebuild them: current data, missing sections, better structure, links between posts and formatting AI can quote.
When this format makes sense
You have a blog with history but traffic keeps falling
Old posts sit on page two of Google, one push from page one
You want visible results before the new articles kick in
Example refresh jobs
A guide from 2023 updated with current data and new sections
Three thin posts merged into one strong article
FAQ sections Google and AI can read added to your top posts
What you get
The fastest wins in the whole plan: refreshed posts often climb back within weeks, not months.
A content plan, 5 to 20 expert articles a month depending on the plan, graphics, publishing on your site, links between posts, plus a monthly report with a site audit and competitor analysis.
How much does running a company blog cost?
At Lumi Zone plans start at $449 a month for 5 expert articles. The plan we recommend, SEO & AEO on Steroids, is $749 a month for 10 articles with full care: strategy, publishing and reporting.
What is the difference between AEO and SEO?
SEO builds visibility in Google results. AEO makes AI assistants like ChatGPT and Perplexity cite your company in their answers. We write and format content so it works in both channels at once.
How much of my time does it take?
15-30 minutes a month. That covers a short consultation and topic approval. We handle the rest.
When will I see results?
Visibility in Google usually starts growing in months 1-3. Clear sales results build from month 4, as Google starts treating your site as the expert on the subject.
How does the results guarantee work?
If your visibility in Google shows no clear growth after 6 months, we keep creating and improving content completely free of charge until it does.
Am I locked into a long contract?
No. The subscription runs month to month, and you start with a free 30-day content plan before signing anything.
What does the free 30-day content plan include?
A month of your blog mapped out: 10 to 12 article topics tied to real buying questions, the target keyword and the reason people search for it behind each, a publishing order and a note on where your company can win citations in AI answers. You keep it whether we work together or not.
Who owns the content and the blog?
You do. Everything is published on your site and your accounts. If we ever part ways, the whole asset keeps working for you.
Can you write in English as well as Polish?
Yes. We produce content in Polish and English, and the higher plans include multilingual versions of the same articles.
